BD™ Intraosseous Vascular Access System

I had to create an email campaign, landing page, ads, etc for the BD™ Intraosseous Vascular Access System—a very powerful tool. The goal was to make a campaign that would ramp up its sales and showcase all the ways in which this tool was superior to those of our competitors. Ultimately, the campaign was incredibly successful in eliciting demos and generating revenue!

When I am presented with a product or idea that needs to be marketed I ask myself three questions:

1) What is the goal of the company?
2) What is the goal of this campaign?
3) What is the goal of the consumer?

By answering these three questions, I can marry together the different needs and expectations of each group. It will always be the goal of the consumer to find a product that suits their needs and tastes, and have easy availability. Effective UI/UX is essential. The goal of the campaign is to incite interest and communicate a message, while the goal of the company is to then increase revenue from that interest.